Top Three Opportunities for Healthy Pet Food in Asia

Timothy Hill

The Asian pet care sector has developed promptly on the back of evolving pet possession. The advancement of smaller pets, even though on the rise pre-pandemic, escalated from 2020 owing to dwelling seclusion, when people tended to convert to the comfort and ease of pets to accompany them at house. In reality, involving 2017 and 2022, 59 million cats and compact puppies had been included to Asia’s pet population – the major driver of income of pet meals. This demographic change factors to the have to have to review companies’ technique when acquiring cat and canine food.

Feline health

The major contributing sector is China, wherever the cat inhabitants multiplied by 143% within the five many years 2017-2022, causing the pet cat populace to surpass that of canines in 2021. Beyond China, despite the fact that figures for pet cats are not as important, the increase of pet cats has no doubt been huge – Indonesia’s pet cat inhabitants grew at a 16% CAGR more than 2017-2022, with India and South Korea next shut driving at 15% and 13% respectively. By distinction, the expansion of medium and massive puppies remained fairly flat, with the large pet dog population acquiring shrunk in markets such as Hong Kong, China, Taiwan and Japan.

Population of Cats and Dogs in Asia 2022.pngSource: Euromonitor Worldwide Pet Care
Notice: Small canine – up to 20lbs or 9kg Medium dogs – 20-50lbs or 9-23kg Substantial puppies – above 50lbs or 23kg

The development of pet cats is partially staying driven by urbanisation and the shrinking dimension of households in towns, along with the development of twin-income households and the desire for much more independent pets. Irrespective of the have to have – or potentially provided the need to have – to harmony operate and personal facets of lifestyle at property with an ever more hybrid way of living, pet entrepreneurs scrutinise the substances of pet food items and seek easy alternatives to cater to their pets’ personal health and fitness desires and problems. The new wave of cat entrepreneurs in marketplaces such as China, Indonesia and South Korea will call for specialised merchandise that can fulfil these wants.

Higher protein

Normal, higher protein and grain-no cost have been among the the key pet food items promises across Asia in 2021, in conditions of proportion of SKUs tracked via on the internet platforms. The potential of essential promises really should be pushed by rising markets these kinds of as Indonesia and Thailand, as these are speedily developing markets with already considerable profits in 2022. Cat and dog meals in Thailand, for case in point, is worth USD1.4 billion in 2022, and is forecast to develop at a CAGR of 7% up to 2027. Additional impressively, Indonesia is anticipated to be the fastest rising sector for cat and dog food globally, with a CAGR of 19% in between 2022 and 2027, and in 2022 is predicted to complete USD511 million.

Indonesia Top 5 Pet Food Claims.jpeg

Resource: Euromonitor Worldwide Products Promises and Positioning n=16,121

For this reason, critical claims associated to nourishment and positioning, these kinds of as “good supply of vitamins” and “immune procedure health” are predicted to be important, along with substantial protein. Products launches that have been noticed in Asia in 2022 contain dry cat food whose protein written content includes fish and insects, as more market and exclusive sources.

Senior animals

Segmentation of cat and canine foodstuff is expected, as pet proprietors significantly seek out items that are more customised to their pets’ particular person desires. Daily life phase nourishment, as a crucial topic in just human food items, wherein foodstuff solutions are developed customised to age segments, also applies to cat and doggy foods as a way of addressing unique well being worries. The senior age phase has notably viewed the strongest progress in retail value product sales concerning 2017 and 2022 in Indonesia, the Philippines and Thailand, for occasion.

Growth in Dry Dog and Cat Food.jpegResource: Euromonitor International Pet Treatment

In Japan, wherever the innovation surroundings for older consumers in human meals is fairly far more made than in other components of Asia, these types of advances also gain pet meals. Marukan, for example, has formulated Purpose30, a new dry cat food which utilises a protein that allows to identify and demolish useless cells and other particles contributing to kidney failure. Therefore, the business promises that the merchandise could possibly improve lifetime expectancy, and largely targets senior pet cats.

What is the effect? Value-extra wellness promises strengthen premium phase in Asia

The mid-priced segment remains the largest contributor to retail volumes of cat and canine meals in Asia – in point, by 2027 this is envisioned to account for 57% of overall product sales. On the other hand, this is mainly simply because mid-priced signifies the mainstream price tag tier in a lot more mature markets this sort of as South Korea, even though the economic climate section is important to emerging markets, which includes India and the Philippines. Financial system will no doubt participate in an significant role in decreased-profits communities suffering from inflationary pressures in simple fact, in Malaysia the expansion of financial system cat and pet foodstuff is expected to outpace mid-priced amongst 2022 and 2027.

However, undoubtedly, larger costs push worth expansion, which propels top quality pet foodstuff forward as the most significant section in retail price terms, cementing the value of encouraging pet house owners to trade up.

Asia Retail Value Sales of Cat and Dog Food by price 2022.jpegSupply: Euromonitor Worldwide Pet Treatment

The shift is not only anticipated to manifest in produced marketplaces, but also in major rising marketplaces such as Indonesia and Thailand. Solutions that tackle soaring well being considerations and justify increased shelling out, thus, are predicted to have a extended-long lasting location in the industry and drive the potential of cat and puppy foodstuff in the region total. To be a element of, and potentially a chief in this place, producers ought to work toward educating pet proprietors and emphasising important health and fitness statements that will set off the interest of pet proprietors, as outlined over.


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