Trends and Products: Cat Litter Options

Timothy Hill

Cat litter is a necessity that doesn’t get enough attention. However, it’s constantly changing in an attempt to meet the needs of cat parents, and there’s no shortage of new litters on the market. The cat litter category has evolved to include recycled paper, wood materials, silica gel and such plant-based ingredients as wheat and corn in the search for effective, low tracking materials. 


Catalyst Pet Litter
Catalyst Pet litter is the only cat litter engineered from upcycled soft wood fiber to offer outstanding performance and peace of mind. It’s easy to scoop, 99 percent dust-free and very low tracking. It has an unrivaled cat acceptance. Catalyst Litter is available in three formulas: Healthy Cat, Multi-Cat and Unscented. 


Dr. Elsey’s Cat Litter

Dr. Elsey’s offers a variety of cat litter options, including Cat Attract, for felines that will not use the litter box; Senior, which helps prevent kidney failure and urinary tract infection in older cats; Kitten Attract, a training litter for your felines; and R&R Respiratory Relief, which helps control respiratory disease.


EasyClean Multi-Cat Litter

For those EasyClean customers that have more than one cat in their home, we have developed the EasyClean Multi-Cat formula. This high absorption litter also has Bioactive Odor Control Technology. Consumers will enjoy the excellent odor control and clump strength in the EasyClean Mult-Cat formula litter. It’s available in 20-pound and 40-pound polybag bags. 


Fresh Step Clean Paws

Fresh Step Clean Paws is Fresh Step’s first low-tracking litter designed to stay in the box. Created with your cat’s health and happiness in mind, Clean Paws is a special blend of larger particles formulated to stick less to your cat’s fur and paws and stay off your floors. Clean Paws also contains increased odor-fighting protection with the power of Febreze that leaves behind a fresh clean scent, backed by a 10-day odor control guarantee. 


OdorLock Litter

Intersand’s OdorLock is a premium clumping mineral litter that is 100 percent natural, incorporating a unique and patented technology that prevents the formation of ammonia. The ultra-absorbent, extra-hard clumping and dust-free litter offers easy clean-up, even in a multi-cat environment. Its optimal odor control lasts for more than 40 days, and it is dust-free for healthy, quick and easy cleaning (even in a multi-cat environment). OdorLock litter neutralizes ammonia formation for unparalleled control of urine and feces odors.  



Messy Cats Silicone Litter Mat

Soft silicone spikes graduate from long to short to trap the grit while being gentle on messy cats’ sensitive paws. The easy-to-clean silicone material keeps it from sliding around and creating further mess. The unique silicone material naturally attracts dust, and the universal design accommodates various litter box styles. 


Naturally Fresh Cat Litter

Naturally Fresh’s multi-cat formula neutralizes all odors — perfect for households with multiple cats. It’s fragrance-free, eliminates urine and fecal odors and it creates tight clumps quickly, making scooping a breeze. As with all Naturally Fresh products, the formula absorbs three times better than clay litter, is low-tracking, free of silica dust and is biodegradable. Made with a proprietary blend of fibrous materials found only in walnut shells, which have a natural ability to control ammonia odor. 



Neon Litter

Neon Litter from Ultra Pet features absorbent micro-sized crystals that are soft on paws. The clumping litter comes in five colors (pink, green, orange, purple and blue), is dust-free and offers amazing odor control. It’s also 70 percent lighter than clay litter. 



Litter Additive and Odor Eliminator

Nilodor’s line of Litter Additive and Odor Eliminator has been made to destroy odors completely without interrupting good litter box behavior. The all-new Litter Additive and Odor Eliminator is 100 percent organic and composed of natural corn cob proven dramatically effective in neutralizing even the worst litter box aromas. 


ökocat Plant-Based Litter

ökocat is the next generation of natural cat litter made in the U.S.A. from sustainably sourced, responsibly rescued natural wood and plant fiber, without harmful chemicals, fragrance, dyes or GMOs. ökocat provides outstanding odor control, easy-clean clumping and is 99 percent dust free to provide a cleaner, healthier litter choice for the home. 



Multi-Cat Plus

Sustainably Yours’ Multi-Cat Plus features a special corn-cassava blend that goes through an extra processing step for performance that’s unsurpassed. Plus, it has more cassava for improved clumping and odor control – a must for litter boxes that are frequently used. In addition to being chemical and fragrance free, it’s made in a proprietary way that virtually eliminates dust.  



Purina Tidy Cats

With 10-days of outstanding odor control on all Tidy Cats clumping litter and 14-days on LightWeight with Ammonia Blocker Tidy Cats is all about helping you keep the litter box fresh. America’s No. 1 litter offers a variety of formulas to meet the needs of every home, every cat. So, no matter which clumping cat litter you choose, odor control is never an issue. 



Rufus & Coco Wee Kitty

Rufus & Coco Wee Kitty Eco Plant Clumping Litter is the litter that doesn’t litter. This fast-clumping litter eliminates litter box odors quickly and effectively. The litter features low-tracking soft pellets. It is made from natural wheat and soy fibers, making it vegan, biodegradable and Earth-friendly. It’s also flushable and septic safe. 



TriNova Litter Box Deodorizer

TriNova’s Litter Box Deodorizer is designed to absorb and eliminate those not so good litter box smells. Other products mask the scent with a flowery fragrance, but TriNova’s is fragrance-free and hypoallergenic giving you a clean scent without the overpowering perfumes. By using the TriNova Litter Box Deodorizer between cleanings, you can extend the life of your litter making it smell fresher for longer. Whether for one, two or several cats, Litter Box Deodorizer helps keep their odors under control. 




SiftEase is the fastest, easiest way to clean a litter box, saving customers time and money. No more scooping and use the same litter odor-free for up to 20 days. Simply pour dirty litter into the sifter at the top, the waste stays inside while clean litter passes through to the bin below, empty the waste and return the clean litter to the box. Single and multi-cat households rave about this quick, easy solution to an unpleasant chore. 



Low Tracking and Dust Control

More and more cat-loving consumers are looking to ditch the sweeping and clay dust. That’s why World’s BestCatLitter created Low Tracking and Dust Control, the naturally safe choice for a clean cat, box and home. Made with larger granules of super-absorbent whole kernel corn, this multiple catlitter is tested and proven to reduce tracking and virtually eliminate dust. Finally, safe and sustainable litter that lasts longer and stays where it should — in the box. 



Skoon Cat Litter

Skoon makes non-clumping litter perfectly designed for feline odor control and super easy maintenance for human convenience. Skoon Cat Litter is made of diatom pebbles, which are the fossilized remains of algae. They act as microscopic sponges which make them so absorbent that they can hold their own weight in liquid. 



Mulitcat Litter Box

The ScoopFree Covered Self-Cleaning Litter Box, 2nd Generation, self-cleans for weeks with no scooping, cleaning or refilling and comes with a cover for added privacy. The upgraded model features a sleek design in neutral grays to integrate seamlessly into modern home décor. Additionally, it includes safety sensors and a health counter to help detect early signs of health issues.   




Cedarific is a 100 percent all-natural cat litter. It is made from natural wood fibers, simply meaning that the product is dust-free, lightweight and soft to the touch, so it won’t scratch your floors. This biodegradable cat litter will keep cats and their owners happy thanks to the natural cedar scent that provides superior odor control. 


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