All-natural dog food company in New Franklin off to fast start

Timothy Hill

At first, New Franklin resident and entrepreneur Penny Lansing thought the all-pure canine food industry could be saturated.

Big names like Castor & Pollux, Newman’s Have Organics and Purina Over and above dominate the national scene, and a host of regional puppy food companies inventory keep cabinets and the little fridges that maintain the nutritious doggie dinners.

Penny Lansing, owner of Paw-ppy, makes a batch of organic peanut butter treats at her New Franklin home on Thursday.

But Lansing, who was producing person recipes for canines with exceptional dietary demands, noticed massive interest in her merchandise. Canine, like persons, can have foods allergic reactions and sensitive stomachs, and owners are continuously wanting for healthy options.

A report from The Perception Partners estimated organic and natural pet food sales at nearly $5 billion in 2021, with the current market envisioned to arrive at $9.1 billion by 2028, driven by worries about preservatives and byproducts employed in pet meals.

Lansing made the decision to dive in, reasoning that the need from her customers indicated a broader fascination in the products she provided.

Penny Lansing makes a batch of organic peanut butter treats, one of 11 different kinds of treats.

She opened a internet site,, for on the net orders and set plans for her enterprise. She reached out to nearby merchants about stocking Paw-ppy products and solutions. They include 11 different normal treats and 5 foods packs.

In a month, Lansing had four destinations, together with Copley Feed & Provide Co. in Copley, Barkly and Meows in Canal Fulton and Jessica’s Purdy Paws in New Franklin, agree to stock her items.

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